There's no tech biz as gaming biz
"TECHNOLOGY: Las Vegas' new deal" from www.tucsoncitizen.com
Tiny sensors embedded in cards and chips allow a casino to reward high rollers and weed out card counters
A card game such as blackjack couldn't be more low-tech, right? Tell that to the Caesars Entertainment chain of casino resorts, which has brought high-technology to 21.
Using miniature built-in sensors, Caesars can track cards being played and betting chips.
That gives the house a more accurate way of rewarding big players with "comps," and weeding out card counters.
USA TODAY's Jefferson Graham spoke with Caesars spokeswoman Carol Pride about how technology is changing Las Vegas:
Question: Let's begin by talking about how you brought technology to the blackjack table.
Answer: We have been testing MindPlay tables at the Las Vegas Hilton and Flamingo Hilton. We were the first big casino player to move forward with it, and the reason we did it, from a player perspective, is to better evaluate their play. With slots, we can easily keep track of how much players are betting, because they swipe in a frequent player card before they start playing. By bringing that type of accuracy to table games, we can track players more accurately.
Q: The pit boss used to do that by walking up and down the floor and watching players, right?
A: Yes, and what we found was that high-end players were getting more comps and the lower players less, because the big guys stay in your mind.
Q: (MindPlay is owned by Alliance Gaming, a leading slot manufacturer. Caesars is the first major casino to test it.) How does the system work?
A: MindPlay tracks cards and chips. The dealer shuffles cards. On the side of the card there's invisible ink and each card is bar coded. The system reads the stack of cards and knows when the cards are being dealt out and which card goes to which player. The chips have a stripe on the side of them and there are computers under each table that can read the side of the chip.
With the information we get, we know how many hands are being played, the value and size of someone's bet as they play. We use that information to rate the player for comps.
Q: Stories about big players - "whales" - getting free suites, shows and food are legendary. How much does the average player get comped?
A: It varies, but the average is 30 percent. If you put in $100, your comp bank would be 30 percent, or $30, depending on how long you play and how much you bet.
Q: With the MindPlay tables, isn't the pit boss out of a job?
A: Not at all. With the information we provide, the pit boss can make better decisions. This is so much better than just watching a player and going on intuition.
Q: These tables aren't cheap. They cost around $20,000 each?
A: Yes. And in less than 6 months, we make our money back. Because we can monitor a dealer, we can keep the level of activity up, and by better managing our comps, we're not overly compensating some players.
Q: What's the status of MindPlay? Are you moving forward with your test?
A: We tested it at the Las Vegas Hilton for six months and are very happy with the data.
It's now being tested at the Flamingo Hilton, being prepared for tests in other properties, and waiting for regulatory approval to go whole hog in Las Vegas.
Q: What about bringing this technology to other areas of the casino, such as roulette, craps and baccarat tables?
A: We're looking at it. Card games would be at the forefront. I don't see it happening very fast at the craps or roulette tables. Poker is a natural.
Q: Let's talk about security and the great "eye in the sky" that tracks everything people are doing once they enter the casino. Your system is still analog, using videotapes.
A: Yes, but we're switching to digital. We have 400 VCRs now that tape everything, and those tapes get stored in a warehouse. We just replaced VCRs with huge hard drives in Bally's Atlantic City, and we're testing hard drives with terabytes of storage in Las Vegas at Caesars. The hard drives can hold seven days of footage.
With analog, we have to scan through hours of tape to find something, but with digital, it's much easier to access.
Q: What about Wi-Fi?
A: We have places within the property for you to sit and check your e-mail wirelessly. Our casino hosts have an internal Wi-Fi system so they can take care of customers on the spot and get instant access to information. But for the general public, we don't have Wi-Fi everywhere. Nevada casinos are very heavily regulated, and the commission is uncomfortable with things that aren't wired.
