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Sunday, October 03, 2004

Pamela Anderson in Las Vegas for G2E

Alliance Gaming Corp. announced that its Bally Gaming and Systems business unit has entered into a licensing agreement with celebrity icon Pamela Anderson for a new Playboy slot machine and that she will introduce the game *in person* at the upcoming Global Gaming Expo.



One of the most recognizable stars of her generation and a worldwide sex symbol who has graced the cover of Playboy a record 11 times, Anderson will be displayed on a "special edition" version of the new Playboy Get Lucky Wheel(TM) slot on Bally Gaming's successful QuarterMillion$(TM) wide-area progressive link that resets at $250,000. The machine will feature photography shot exclusively for Bally Gaming by renowned photographer and creative visionary David LaChapelle.

Anderson will appear at the Bally Gaming and Systems booth from 1-3 p.m. on Wednesday, Oct. 6 during the Global Gaming Expo at the Las Vegas Convention Center and at a special sold-out customer event that night at the Palms Casino Hotel. Both the Global Gaming Expo and the Palms event are closed to the public.

"I think it's pretty safe to say that the Las Vegas gaming trade show will have a heightened level of head-turning excitement this year," said Mickey Roemer, Senior Vice President of Game Development for Bally Gaming and Systems. "We look forward to welcoming Pamela Anderson to the show and to introducing what we think will be an attractive and entertaining slot machine for both sexes."

Anderson broke onto the scene as a Playboy cover girl in October 1989 and appeared as the Miss February 1990 Playboy Playmate. She went on to co-star in the television series "Home Improvement" and starred in "Baywatch," which still airs in syndication in more than 180 countries worldwide. She also created, starred in and executive produced her own hit syndication series, "VIP," as well as appeared in several feature films. Anderson most recently published her first novel, the New York Times best-seller "Star."

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, distribution and operation of advanced gaming devices and systems worldwide and owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at www.alliancegaming.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks detailed from time to time in the company's filings with the Securities and Exchange Commission.

The Mad Genius of Poker: Michael Caro in Vegas

Thursday, October 7, 2004, 11:30 am - 12:30 pm

The 'Mad Genius of Poker,' Michael Caro, widely regarded as the world's foremost authority of poker strategy, psychology and statistics, will facilitate this lively discussion about the issues surrounding the renewed popularity of one of the world's favorite card games. Panelists include Lyle Berman, CEO of Lakes Entertainment and one of the world's leading poker players; Jack Binion, former Chairman, Horseshoe Gaming; and Jennifer Harman, widely regarded as the best female poker player in the world. Sponsored by ShuffleMaster.

Larry King in Las Vegas for the Global Gaming Expo (G2E)

Wednesday, October 6, 2004, 11:30AM - 12:30PM
Emmy Award-winning talk-show host Larry King will once again lead a panel of industry experts, including:
Frank J. Fahrenkopf, Jr., President and CEO, American Gaming Association
Paulus Karskens, President, International IGT
Gary Loveman, President and CEO, Harrah's Entertainment
J. Terrence Lanni, Chairman and CEO, MGM MIRAGE
Rebecca Paul, President and CEO, Tennessee Lottery
Ernie Stevens, Chairman, National Indian Gaming Association

Larry King according to www.cnn.com
He celebrated his 45th year in broadcasting in 2002. CNN's Larry King is the host of the network's Larry King Live, the first worldwide phone-in television talk show and the network's highest-rated program. The Emmy Award-winning King and author of multiple books has been dubbed "the most remarkable talk-show host on TV ever" by TV Guide and "master of the mike" by TIME Magazine.


Larry King Live debuted on CNN in June 1985 with its now famous mix of celebrity interviews, political debates and topical discussions. Telecast each weeknight at 9 p.m. (ET), the program also features phone calls from viewers around the world. CNN's Larry King Weekend airs every Saturday and Sunday at 9 p.m. and offers in-depth profiles and career retrospectives of news and entertainment figures. In June 1994, King created the first daily radio/TV talk show by simulcasting CNN's Larry King Live on Mutual/Westwood One radio stations nationwide.


King has been asking famous people questions throughout his career, having accumulated more than 40,000 interviews, including every U.S. president since the Ford administration. King's famed NAFTA debate between Al Gore and Ross Perot in 1993 broke cable industry ratings records (outside of the first night of Gulf War coverage) and obtained the highest rating in CNN history--reaching more than 16.3 million viewers. In 1995, King showcased his extraordinary skill in international diplomacy when he hosted a historic hour on the Middle East Peace process with PLO Chairman Yasser Arafat, King Hussein of Jordan and Israeli Prime Minister Yitzhak Rabin. King's award-winning jailhouse interviews include: convicted murderers Sante Kimes and her son, Kenneth; Karla Faye Tucker, the first woman to be executed in Texas; and Mike Tyson.


During the war with Iraq in 2003, King hosted live shows for 29 consecutive days hosting Generals Richard Myers and Hugh Shelton, Queen Noor of Jordan, captured Newsday journalist Matthew McCallester, families of POWs and ambassadors from Egypt, Jordan, Kuwait, Syria and Turkey. Other exclusive guests appearing on Larry King Live in 2003 include former President Bill Clinton, former British Prime Minister John Major, Elizabeth Taylor, Sean Penn, the "Central Park Jogger" Trisha Meili and Paul Burrell, butler to the late Princess to Diana. In 2002, King had more than 60 exclusive interviews. Those included the first television interview with then-Senate Majority Leader Trent Lott after Lott's remarks that caused him to resign his position; former President Jimmy Carter's first interview after being named the 2002 Nobel Peace Prize winner; interviews with the family of the D.C.-area snipers; actor Harry Belafonte regarding his controversial comments about Secretary of State Colin Powell; a sit down with Bill Clinton regarding his Sept. 11 scholarship fund; Erin Runnion, mother of murdered 5-year-old Samantha Runnion; multiple exclusive breaking news interviews the night Robert Blake was arrested; a live hour with Mariane Pearl, widow of slain journalist Danny Pearl; and former Enron CEO Jeffrey Skilling's first interview. After 2001's Sept. 11 attacks, King interviewed more than 700 guests, including more than 35 world leaders and dignitaries. In 2000, King's 37 consecutive days of political coverage during the election recount in Florida featured 348 guests, including George W. and Laura Bush and Al and Tipper Gore with both respective vice presidential candidates giving King their first interviews after being selected as running mates.


For more than four decades, King has consistently made headlines night after night with such high-profile guests as Tony Blair, Marlon Brando, Barbara Bush, Johnny Carson, Bette Davis, Sammy Davis Jr., Jackie Gleason, Mikhail Gorbachev, Billy Graham, Audrey Hepburn, Bob Hope, L.Ron Hubbard, Michael Jordan, Bobby Kennedy, John F. Kennedy, Jr., Dr. Martin Luther King, Monica Lewinsky, Madonna, Paul McCartney, Al Pacino, Prince, Nancy Reagan, Eleanor Roosevelt, Pete Rose, Frank Sinatra, Barbra Streisand,

Margaret Thatcher, Oprah Winfrey and Malcolm X.


Described as the "Muhammad Ali of the broadcast interview," King has been inducted into five of the nation's leading broadcasting halls of fame and is the recipient of the prestigious Allen H. Neuharth Award for Excellence in Journalism. Both his radio and television shows have won the George Foster Peabody Award for Excellence in Broadcasting. King also has won a News and Documentary Emmy Award for Outstanding Interview/Interviewer and 10 CableACE awards for Best Interviewer and for best Talk Show Series.


In 2003, King won the prestigious Gracie Allen Award by the Foundation of American Women in Radio and Television for his interview with former first lady of Texas Nellie Connally. In 2002, King was nominated for an Emmy Award for his interview with Sir Paul McCartney in addition to receiving two New York Festival Awards for his Sept. 11 coverage and again for his interview with McCartney. King was also selected to be an Olympic Torch bearer for the 2002 Winter Games. King received the Unity Award for excellence in public affairs, reporting on minority issues from Lincoln University of Missouri and the American Foundation for Suicide Prevention's Public Service Award for his programming on depression in 2001.


King was also crowned Bacchus XXXIII at the 2001 Mardi Gras in New Orleans and was presented the keys to the city. In 2000, King received Harvard University's Mahoney Award for increasing public awareness about neuroscience and the March of Dimes' Franklin Delano Roosevelt Award for his efforts on behalf of community volunteerism. In celebration of 40th anniversary in the broadcasting industry, Hollywood honored King in 1997 with a star on the Walk of Fame for his life's work. In 1996, the American Academy of Achievement honored him with the Golden Plate Award for his life's work in the broadcasting industry. In 1994, he received the Scopus Award from the American Friends of Hebrew University and in 1993, the National Association of Radio Talk Show Hosts named King "Talk Show Host of the Year." He has received honorary degrees from George Washington University, the New England Institute of Technology, Brooklyn College and the Pratt Institute and was a recent commencement speaker at Columbia University Medical School.


Entertainment Tonight called him the "master interviewer," and King has made cameo appearances in 21 movies including Ghostbusters, Primary Colors, Contact, The Kid, The Contender, America's Sweethearts and John Q. King has appeared in such television series as The Practice, Arliss, Murphy Brown, Frasier and Murder One.


Before broadcasting to an international audience, King was a popular media personality in Miami where he hosted interview programs for WIOD-Radio and WTVJ-TV. From 1978-1994, King's voice was heard by millions of radio listeners on Mutual Radio's The Larry King Show.


In addition to his broadcast credits, King founded the Larry King Cardiac Foundation, which has raised millions of dollars and provided life-saving cardiac procedures for nearly 60 needy children and adults. King also recently established a $1 million journalism scholarship at George Washington University's School of Media and Affairs for students from disadvantaged backgrounds.


King is married to singer/actress Shawn Southwick-King and is the father of Andy, Larry Jr., Chaia, Chance and Cannon.

Legal Limbo: How the Wire Act Impacts Online Gambling

I was asked: "Where should I go, if I have time to attend only one event at the G2E?".

This is the answer...

Wednesday, October 6, 2004
Start Time: 3:00pm
End Time: 3:50pm

The Internet has opened up new vistas for international commerce and communication. To date, the U.S. government has used the Wire Act of 1961, a statute designed to disrupt illegal gambling businesses, to prosecute licensed online gaming operators. Antigua’s successful challenge of the U.S. restriction on its cross-border gaming supply highlights the difficulties of enforcing gaming prohibition in a borderless medium.
Speakers:
David G. Schwartz - Coordinator - Gaming Studies Research Center, University of Nevada, Las Vegas
Bob Blumenfeld - Attorney
Jay Cohen - Former President - World Sports Exchange

Yes, David is the same Dave of http://www.dieiscast.com/

Gaming Investment Forum

Sponsored by leading companies as Deutsche Bank Securities and Goldman, Sachs & Co, on Tuesday, October 5, and Wednesday, October 6. Investors, analysts, stockbrokers and investment professionals will learn about the financial future of leading gaming companies. This forum features chairmen, presidents and CFOs explaining expansion plans, market situations and company strategies.

International Intrigue: Internet Gaming Developments

Tuesday, October 5, 2004
2:00pm - 2:50pm
S226

Even as politicians in the United States resist all efforts to legalize Internet gaming, other jurisdictions are getting into the act. In the U.K., for example, the proposed draft gambling bill legalizes Internet gaming, a development that promises to make that country one of the leading Internet jurisdictions in the world. This session will explore how the growing legitimacy — and regulation — of Internet gaming has caused this pattern to be replicated in the U.K. and beyond.

Wall Street Wisdom: Gaming Analyst and CFO Roundtable

I noticed a lot of interest about the financial present and future of the gaming industry. With this event, you get Frank J. Fahrenkopf, Jr., to moderate the panel of experts. So, who better than the President and CEO of American Gaming Association himself can moderate this important event? If you want to see what the top financial analysts think about the future of the industry, this event is a must.

The quarterly P&L statements are of paramount importance to all casino operators, but for publicly traded gaming companies, their executives and thousands of investors, there’s another perhaps more important barometer: the opinions of Wall Street gaming analysts, who can make a stock drop or soar with a single report. In this session, Wall Street’s top gaming analysts get together to give their views on the state of the industry and its major players.

Networked: Gaming and Television

Tuesday, October 5, 2004
10:25am - 11:15am
S226

With the recent poker boom, television has become more aware of the gaming industry and the innovative programming it can provide. Experts at this session will examine where and how gaming has been successful on TV and its prospects on some of the major networks. The viability and possibilities of interactive gaming on TV will also be discussed.

Effective Techniques: Marketing and Promotion

Tuesday, October 5, 2004
10:25am - 11:15am
S231

How should your money be invested in marketing and promotions? This session will explore the use of direct mail, players clubs, pull tab marketing, marketing via email and the Web, newspaper/radio advertising, new marketing and promotion ideas, among other techniques.

Great seminars and workshops at Global Gaming Expo (G2E)

Here we go with some highlights about what you can find at the Global Gaming Expo (G2E). We are not proving information about all the events, this is just to give you an idea of the quality of the event.

Global Gaming Expo (G2E)

Looking at our statistics, all the previews we gave about Global Gaming Expo are getting hot among readers.

G2E is the preeminent show in the gaming-entertainment industry worldwide. It's the only place to see hot new products from 750+ exhibitors, network with the Who's Who of gaming, and learn the latest industry trends during 100+ conference sessions. October 5-7, 2004, Las Vegas Convention Center, G2E Training & Development Institute, October 4, 2004. Visit www.globalgamingexpo.com for further information about the Show and the Conference.