Verbatim from http://www.globalgamingexpo.com
Title: 40105: The American Casino: Will Europe Ever Accept It?
Date: Monday, October 4, 2004
Start Time: 2:15pm
End Time: 4:15pm
Description: The European gaming industry has, for the most part, been insular. But that is changing — or soon will — as the U.K. is liberalizing its gaming rules even as the European Commission is threatening to end some long-held gaming monopolies on the continent. The obvious beneficiaries of this change are the giant, well-capitalized U.S. gaming corporations that are looking around the world for expansion opportunities. This session will explore the prospects for American operators in Europe. Will they be able to simply replicate what they’ve developed in Las Vegas and be successful? And, if they are, how will that success change gaming in Europe?
Speaker(s): David Marshall - Director - Accor Casinos
Julian Harris - Principal - Harris Hagan, Gambling Law Specialists
Ian Gosling - Vice President and CEO - Hyatt Regency Casinos, Greece
Steve Donoughue - CEO - The Gambling Consultancy, Gaming Consultants
Iain Wilkie - Partner and European Leader of Hospitality, Leisure and Gaming - Ernst & Young
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My thoughts: the British market has some similarities with the American one. American casinos should understand they are not targeting European players, but they are targeting British, French, German, Italian, Spanish, ... players. Las Vegas casinos will be able to leverage their gaming knowhow, but local issues need to be considered.
Replicating verbatim the Vegas model abroad will not work, because customers are different.