10904: Market Research: Portrait of an American Gambler

Verbatim from http://www.globalgamingexpo.com

Title: 10904: Market Research: Portrait of an American Gambler
Date: Tuesday, October 5, 2004
Start Time: 2:00pm
End Time: 2:50pm
Description: This session will cover some of the latest market research regarding consumer attitudes and gaming. Remaining competitive in today’s environment means knowing much more than just demographic data and trip history information about your customer. These speakers will cover behavioral and attitudinal information on casino customers — data relevant to consumers’ decisions concerning gaming facilities and gaming habits.
Speaker(s): Peter Yesawich - Chairman & CEO - Yesawich, Pepperdine, Brown & Russell
Stephen Szapor - Chief Operating Officer - The Innovation Group