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Wednesday, July 14, 2004

Harrah's near deal to buy Caesars

Ehy ehy ehy! More news about the future of the gaming industry.

After MGM Mirage put its eyes on Mandalay Resort, Harrah's is aiming at Caesars' properties. It seems Harrah's found a way to deal with its competitor expansion plans, playing its same game.

Considering the size of the acquisition, the U.S. Federal Trade Commission, the Justice Department and several states will discuss on the terms of this operation. These two big acquisition are going to reshape the gaming industry, not only in the main market - that's it baby, our Vegas! - but nationwide. Gaming regulations and laws are regulated on a State base, so they differ very much form State to State.

Harrah's, which as long be seen as one of the best player in the industry for its marketing approach and which made independent choices about themed casinos, seems to be playing its poker hand very smartly. If regulators and gaming authorities approve MGM acquisition, they will follow with their own financial operation to jump ahead competitors.

"NEW YORK - Harrah's Entertainment Inc. is near a deal to buy rival Caesars Entertainment Inc., in what would be the gambling industry's second major takeover in a month, The Wall Street Journal reported on Wednesday."

More on:
http://msnbc.msn.com/