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Friday, July 30, 2004

Hard Rock ads: what's your opinion?



Hard Rock launched the advertising campaign you see above. And now is facing the local gaming commission. What do you think about this" Drop us a line, by email, with your opinion!

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NEVADA GAMING COMMISSION: Hard Rock ad issues unresolved
Casino battling state attorney general over campaign seen as pornographic
[...]
Despite two months of talks between the Hard Rock Hotel and the state attorney general's office, the Nevada Gaming Commission on Thursday said larger policy issues affecting the industry and the community had to be addressed before the casino's allegedly pornographic advertising case can be resolved.
[...]
For example, one ad showed a man with scantily clad woman lying atop a gaming table with chips nearby and a card in her mouth. Above the two there is text that reads "There's always a temptation to cheat."

Commissioners expressed doubts that any reasonable person could realistically interpret the Hard Rock ads as promoting illegal activity as alleged.

Hard Rock Hotel President Kevin Kelley said for now all the billboards that caused the initial fuss have either been taken down or the wording in the advertising has been modified.

[...]

Full article, by Rod Smith, on: http://www.reviewjournal.com/lvrj_home/2004/Jul-30-Fri-2004/business/24417883.html